湖南省高校体育市场的现状与对策探究

Present situation and countermeasure at sports market of colleges and universities in Hunan province

采用调查访问、文献资料、逻辑分析等研究方法,对湖南省高校体育市场进行调查、分析研究,指出目前湖南省高校体育市场的特征及面临的问题,提出发展湖南省高校体育市场的指导思想以及原则、策略,为激活和拓展湖南省高校体育市场提供参考。

This article investigated and analyzed the sports market of Hunan local colleges and universities through investigation, documentary and logic analysis methods and pointed out its present situations and facing problems. It put forward the guideline, principle and tactics for advancing it. It provided reference for activating and extended the sports market of Hunan local colleges and universities.