工业旅游项目策划研究——以山西丹朱岭旅游景区为例

STUDY ON INDUSTRIAL TOURISM ITEM PLANNING——Take Shanxi Danzhuling Tourism Area for Example

工业旅游作为一个新兴的旅游项目,是近年来各工业企业开发的热点。本文首先对国内外工业旅游研究情况及旅游项目策划研究情况进行了探讨,其次以山西丹朱岭旅游景区为例,分析了工业旅游开发的可行性、工业旅游项目产品策划、营销策划,在此基础上提出了一个工业旅游项目策划模式。

Industrial tourism is a new tourism item that has developed fast in the past few years. And, the item planning of industrial tourism has not developed properly in China. This paper focuses on the item planning of industrial tourism and takes Danzhuling tourism area in Shanxi province as an example. Firstly, this paper introduces the research on industrial tourism and tourism item planning at home and abroad. Then based on the example of Danzhuling, discussions of the feasibility of industrial tourism item planning have been comprehensively analyzed in three conditions, resources, location, and tourist. Moreover, resources include available industrial establishment and beautiful scenery. Location means that the industrial tourism area is easy to arrive at. Tourist conditions mean that the area can attract various and large numbers of visitors. The third, production planning and salesmanship planning of industrial tourism project is introduced. The authors want to mastermind an all-round industrial tourism area, so the production has three forms, industrial tourism, recreation, and out-door sports. Without question, the production of industrial tourism is the most significant aspect. Finally, the mode of industrial tourism item planning has been put forward.