摘要
本文通过对绍兴家具业发展现状、优势及制约因素的调查分析,提出了制定发展规划,深化企业改革,注重创新设计,强化品牌意识,控制生产成本,构筑产业集群,树立营销理念,培育交易市场,发挥行业协会作用等加快发展绍兴家具业的对策建议。
Based on the analysis of the present state,priorities and limitations of Shaoxing furniture industry, some strategic advices are proposed from the aspects of development planning,enterprise reforming,cost controlling,market fostering as well as strengthening creative design and brand awareness,developing industry clusters and taking advantage of furniture associations.
出处
《家具与室内装饰》
2007年第3期32-33,共2页
Furniture & Interior Design
关键词
主攻设计
强化品牌
节料省本
突出营销
构筑产业集群
Stress Design
Strengthen Brand
Save Cost
Stress Marketing
Develop Industry Cluster
