摘要
文章通过对环境媒体的分析,研究环境媒体对于品牌传播的意义,提出设计师需要通过独特的媒体特点来进行设计,从而以一种更为积极的方式使消费者接受。
Based on analysis of the environmeut medium, this essay studies the meaning of the environment medium for brand transmission and offers an opinion that the designers should work under different medium in order to make customers take it more easily.
出处
《安徽建筑》
2007年第2期11-12,共2页
Anhui Architecture
关键词
环境媒体
新兴媒体
广告创新
品牌传播
environment medium
new medium
advertising innovation, brand transmission
