当今国际电视传媒业发展的特点和趋势

On the Characteristics and Trend of the Present International TV Media Development

国际电视传媒业在发展过程中呈现出资本运作力度加大、跨国并购加剧、产业链不断延伸、技术创新加快等新特点和新趋势。我国电视传媒业要应对加入WTO之后国际传媒业的“入侵”压力,就必须借鉴世界电视传媒业的发展经验,顺应行业发展趋势,积极做好我国电视传媒市场化大整合的各项研究和准备工作。

The new characteristics and trend of international TV media development are：capital management and transnational combination increase,industry chain extension and technology innovation speeding up. Our TV media industry should use the experience of the world media development, conform to the trend of the industry development and actively do well our TV media market.