期刊文献+

博物馆旅游产品开发及市场营销研究 被引量:11

下载PDF
导出
摘要 作为“非赢利社会服务机构”的博物馆是文化旅游资源的重要部分。本文分析了博物馆旅游产品的特性,探讨了该产品的开发环节和市场营销工作,并对博物馆旅游产品做了简要的SWOT分析。
作者 胡静锋
出处 《科教文汇》 2007年第04S期153-153,164,共2页 Journal of Science and Education
  • 相关文献

参考文献1

二级参考文献21

  • 1徐嵩龄.黄金周旅游:关注遗产原真性[N].中国文物报,2003—09—26.
  • 2Victor Middleton. Vision Strategy and Corporate Planning an Overview [A]. Manual of Heritage Management [ C ]. Richard Harrison. Oxford:Butterworth - Heinemann. 1994.
  • 3Francoise Benhamou. The Evolution of Heritage Policies [A]. Does the Past Have a Future: The Political Economy of Heritage [C]. Alan Peacock.The Institute of Economic Affairs, London. 1998.
  • 4Francoise Benhamou. Conserving Historic Monuments in France: A critique of Official Policies[A]. Economic Perspectives on Cultural Heritage[C]. Michael Hurter and Ilde Rizzo, London:MacMillan, 1997.
  • 5Gianfranco Mossetto. Privatization Policies in Venice[A]. Economic Perspectives on Cultural Heritage[C]. Michael Hurter and Ilde Rizzo. London:MacMillan.
  • 6Peter B. Boorsma. Privatizing the Muse "and all that Jazz" [A]. Privatization and Culture [C]. Peter B. Boorsma, Annemoon van Hemel and Niki van der Wielen. Dordreeht:Kluwer, 1998.
  • 7Francoise P, enhamou. The Contradictions of Dēsētatisation: Museums in France [ A ].Privatization and Culture [C]. Peter B. Boorsma,Annemoon van Hemel and Niki van der Wielen.Dordrecht : Kluwer, 1998.
  • 8Eilean Hooper-Greenhill. Education: At the Heart of Museums [Z]. The Keynote Paper Presented to the Conference Organized by the Museum Education Association of Australia and the Museum Education Association of New Zealand, Melbourne, September 1993.
  • 9Alan Peacock. The Economist and Heritage Policy:A Review of the Issues[A]. Does the Past Have a Future: The Political Economy of Heritage [C].Alan Peacock. The Institute of Economic Affairs,London, 1998.
  • 10Peter B. Boorsma, Annemoon van Hemel and Niki van der Wielen, "Conclusions" [A]. Privatization and Culture [C]. Peter B. Boorsma, Annemoon van Hemel and Niki van der Wielen. Dordrecht : Kluwer,1998.

共引文献22

同被引文献138

引证文献11

二级引证文献118

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部