NBA联盟最高层次委托-代理模式的研究

NBA federation highest level trust agency model

NBA职业联盟是现今世界上最有影响力的国际性职业运动员的联合组织,是现代职业体育联盟市场开发的成功典范。分析了NBA球队所有人选择委托-代理制度作为NBA联盟管理制度的原因,一是美国资本主义制度所造成的文化原因,二是委托-代理制度本身具有其相当的合理性,旨在为我国CBA联赛的健康有序发展提供借鉴。

NBA professional federation is the most influential international sports federation in the world and is a good example of the successful professional sports federation market development. The paper analyzes the reasons of choosing the trust-agency system by the owner of the NBA teams,including the cultural reasons caused by the American capitalism and the reasonable trust-agency system, in order to provide references for the healthy development of the CBA League in China.