经济全球化对浙江省体育用品制造业市场结构的影响及其对策

Influence of economical globalization on market structure of sports product manufacturing industry in Zhejiang province and its countermeasures

通过对浙江省体育用品制造业市场结构现状的分析,阐述了经济全球化(集中体现在跨国公司的进入和WTO规则的执行两方面)对浙江省体育用品制造业市场结构的影响,并在此基础上提出相应的对策建议,以期提高浙江省体育用品制造业的国际竞争力。

The paper analyses the current market structure of the sports product manufacturing industry in Zhejiang province and expatiates on the influences of the economical globalization. The economical globalization is mainly embodied by the entry of the international enterprises in China and the implementation of WTO rules. The paper also proposes countermeasures to improve the international competition competence of the sports product manufacturing industry in Zhejiang province.