我国海岛旅游开发模式创新研究——以舟山群岛为例

On the Innovations of the Development Mode of Island Tourism in Our Country: Taking Zhoushan Islands as an Example

我国海岛资源丰富,旅游开发潜力巨大。舟山群岛作为我国第一大群岛,由于缺乏科学的开发模式和管理机制,舟山群岛一些岛屿的旅游开发效果并不理想,富有吸引力的旅游岛很少。文章采用SWOT分析法,剖析了舟山群岛旅游开发的优劣势和存在的主要问题,论述了要把舟山群岛建成特色鲜明、在海内外具有较强吸引力的国际性亚热带群岛型海洋休闲旅游目的地,就必须在开发理念、开发与管理体制和模式等方面实行创新,在旅游发展空间布局上突出“一体两翼三大中心”,在旅游产品开发方面重点塑造“海天佛国渔都港城—中国舟山群岛”整体旅游形象品牌,突出海洋文化和海洋休闲两个主题,精心打造海洋观光、海洋文化、海洋休闲、海鲜美食等九大旅游产品,开发好一片特色无居民海岛。

China is abundant in island resources and the potentiality of tourism exploitation is enormous. Zhoushan Islands is the first largest archipelago in our country, but the tourism development results of it are unsatisfactory because of lacking the scientific development mode and mechanism of management. Using SWOT analytic method, this paper dissected the excellent and inferior positions, the existing subject problems of tourism development of Zhoushan Islands, and elaborated that in order to build Zhoushan Islands into an international subtropics archipelago sea leisure traveling destination with bright characteristics and strong attractions, innovations must be implemented in development ideas, management systems and development modes, ＂one body, two wings, three big centers＂ should be built in tourism development space, the vivid whole tourism brand of the ＂Sea and Buddhism World, the Fishing Port and Harbor City＂ must be molded in developing tourism products the two subjects of the sea culture and sea leisure must be emphasized, the tourism products of sea sightseeing, sea culture, sea leisure, seafood, and so on must be made carefully, and a piece of characteristic non-inhabitant islands must be well developed.