期刊文献+

培育重点产品,打造品牌优势

DEVELOPING KEY PRODUCTS, CREATING BRAND SUPERIORITIES
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摘要 介绍了济钢产品开发现状及国内钢厂培育重点产品的成功经验,总结了重点产品所具有的特点。指出下一步济钢新产品开发工作的重点是培育重点产品,形成品牌效应。 Present status of product development in Jinan Steel and successful experiences in developing key products in domestic steel mills have been introduced. This article has summarized the features of key products. It points out that developing key products and creating brand superiorities are the key point of new product development in Jinan Steel.
出处 《冶金信息导刊》 2007年第2期10-13,共4页 Metallurgical Information Review
关键词 重点产品 品牌效应 产品开发 key products brand effect product development
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