2Olson, E. , H. Thjomoe (2003). The Effects of Peripheral Exposure to Information on Brand Preference,European Journal of Marketing.
3Jacoby, J. , D. Speller, C. Berning (1974). Brand Choice Behavior as a Function of Information Load:Replication and Extension. Journal of Consumer Research.
4Jacoby, J., G. Szybillo, J. Busato-Schach (1977). Information Acquisition Behavior in Brand Choice Situations. Journal of Consumer Research.
5Patton, W. , Ⅲ (1981). Quantity of Information and Information Display Type as Predictors of Consumer Choice of Product Brands. The Journal of Consumer Affairs.
6Dodds, W. , K. Monroe, and D. Grewal (1991). Effects of Price, Brand, and Store Information on Buyer's Product Evaluations. Journal of Marketing Research.