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企业声誉管理的利益相关者模式

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摘要 企业通过准确决策、声誉投资和信息交往等活动,将企业声誉的三个维度分别有效传达给不同类型的利益相关者,形成企业声誉管理的利益相关者模式。
作者 李明
出处 《商场现代化》 北大核心 2007年第05S期180-180,共1页
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