浅析媒体竞争时代的电视互动

Study on Television Interaction in Media Competition Time

电视互动是受众对于电视媒体的直接参与和反馈的过程。随着媒体竞争的日趋激烈,电视互动已不再是传统意义上一个"电视→人"的单向传播过程,取而代之的是"人→电视→人"的双向,甚至多向的社会互动行为。从不同的电视互动表现形式阐述电视互动在新形式下电视节目中的重要地位。

The television interaction is the process of audiences＇ direct participation in and feedback from the media. Along with media＇s daily increasingly tense competition, the television interaction no longer is the unidirectional spreading process “the television→person” in the traditional mode; but becomes bidirectional, even many- sided social interaction behavior ”the person→television→person”. From the different television interaction manifestations, this article elaborated the important status of television interaction in the television program under the new situation.