国际会展管理专业的教育模式及其启示

International Event Management Educational Models and Implications

比较详细地介绍国外会展管理专业的教育模式,具体包括国外会展管理专业的教育层次、学科体系、课程设置以及存在的普遍问题。重点以在会展管理教育方面卓有成效的澳大利亚维多利亚大学(Victoria University)、英国利兹城市大学(Leeds Metropolis University)、新西兰林肯大学(Lincon University New Zealand)为例具体说明和解释。还就如何调整我国的会展教育体系以便进一步与国际接轨提出策略建议。

This paper introduces the models of international event management education, which compasses programmes ＆ levels, disciplines, courses setup and existing issues about event management education. Best practices of event management education at Victoria University, Australia, Leeds Metropolis University, U. K. and Lincon University New Zealand are illustrated and interpreted emphatically. In addition, some implications and suggestions on China＇s event management education are presented.