略论旅游景区文化资源的利用与开发——以常熟尚湖风景区为例

A Brief Analysis of Utilization and Exploitation of Cultural Resources in Tourist and Scenic Areas: A Case Study of Shanghu Lake in Changshu

文化是旅游景区发展的灵魂。针对目前诸多景区不注重文化资源深度开发的现状,文章以常熟尚湖风景区为例,对旅游景区文化资源的开发利用提出四点建议:深入挖掘景区文化内涵、建设人文景观体系、构建旅游活动体系、打造景区文化旅游品牌,以期为同类景区提供一定的借鉴。

Culture is the soul of the development in tourist and scenic areas. Against the disappointing reality that the exploitation of cultural resources in many scenic areas is ignored, this article makes a brief analysis of Shanghu Lake in Changshu and puts forward four suggestions： excavating cultural connotations of the scenic area, developing cultural and human sightseeing system, constructing tourist activities system, and creating the brand of cultural tourism in the scenic area. Hopefully, this will be beneficial to other scenic areas.