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从消费者心理看销售方式的选择 被引量:2

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摘要 从消费心理满足程度角度看,自选式销售方式有利于提高消费者的满足程度。但是,自选式销售方式对消费者心理满足程度还与商品的价格和性质有关,对于单位价格较高或商品性质难以判定的商品来讲,自选方式反而会降低消费者心理满足程度。因此,商场应根据商品价格性质来确定销售方式,使消费者达到最大满足,从而扩大销售量。
出处 《江苏商论》 北大核心 2007年第3期21-22,共2页 Jiangsu Commercial Forum
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