南京市健身俱乐部消费人群基本情况的调查研究

Research on the Consumers Basical Situation of Fitness Club at Nanjing

通过问卷对南京市20所健身俱乐部的550名健身消费者进行调查,调查结果表明健身消费者女性多于男性,健身队伍以中青年、高学历、有一定文化水准和稳定收入的人群为主,同时宣传、价格、环境、服务、品牌、产品等因素是影响健身消费者消费的主要因素。

Through a questionnaire to 550 consumers in 20 fitness clubs at Nanjing, the survey results that females consumers are more than males, health teams to young, highly educated, a certain level of culture and a stable source of income for the main crowd. At that time, publicity, pricing, environment, services, brands, consumer products and other factors are the main factors of affecting the fitness.