南京户外运动产业营销策略因素分析

Factor Analysis of the Maneuver Sell in Fitness Outdoors Sports Industry of Nanjing

为了更全面地认识户外运动产业营销策略的影响因素,为南京户外运动企业经营做理论上的指导,采用实证调查的方法对此进行较为深入的研究。运用文献资料法和专家咨询法,归纳影响因素的变量79个,以此为据设计调查问卷。通过问卷调查法和数理统计分析法,得出对南京户外运动产业营销策略影响最主要的五种因素依次为:“市场因素”、“组织与管理因素”、“企业选址因素”、“专业与营销环境因素”、“资本因素”。

For furthermore roundly know the influence factors to outdoors sports industry maneuver sell, to offer theoretic direction for outdoors sports industry of Nanjing. The text adopt demonstration investigate indepth research them. Bring to bear literature data and expert consultation, sum up effect factors 79, in order to design investigation questionnaires. Thread investigate and stat analytical method, elicit the uppermost five effect factors are market factor, organize and manage factor, project choose location factor, specialty and sell surroundings factor, principal factor.