解构体育新闻报道的社会学特征

On the Society Characteristics of Sports Broadcast

通过文献资料法、理论分析法,对我国体育新闻报道的特点:娱乐化、事件国际化、人物本土化、报道自由化、语言战争化等特点进行了理论分析,同时也指出了体育新闻报道中的一些不足之处。掌握体育新闻报道的特点,尽量控制不足之处的发生,对更好的利用体育新闻为广大受众服务,推动体育事业的发展具有积极的意义。

Using literature method , the author analyzes the characteristics of our sports news broadcast, and thinks that our sports news broadcast tends to report the news of entertainment , international case , the famous people and so on. The author points out the shortcoming existed in this field.