区域经济发展中的商业规划研究——以珠三角为例

The Research of Commercial Plan in the Regional Economic Development: Take the Pearl River Delta as an Example

改革开放20多年来,珠江三角洲经济发展取得了可喜的成绩,在高速工业化过程中,亦提升了高速城市化发展进程,城市商业化获得了前所未有的发展。资本、技术、社会资源向大型商业地产、零售业、百货业流动,并不断由广州、深圳等中心城市向周边二级、三级城市快速扩张。但是由于许多商业项目缺乏科学规划,分散布局,市场集聚不够,品牌塑造乏力,在珠江三角洲产业结构的调整和资源配置、整合不均的巨大压力下,出现了大批商业项目并不景气的局面。因此,尽快完善珠江三角洲商业规划,加快珠江三角洲产业结构调整和资源整合,实行差异化经营、错位经营,减少盲目竞争,才是实现珠江三角洲商业全面发展的必由之路。

Abstract： after the open-up policy, the economic growth of the Pearl River Delta has got gratifying achievements for many years, mean- while the city commerce has also advanced rapidly in the process of the high speed industrialization and urbanizing. The capital, the technology, the social resources flow to the large-scale commercial real estate, the retail trade, the general merchandise industry, and expands unceasingly from the core cities such as the Guangzhou, Shenzhen to the peripheral centers and small cities. Under the huge pressure of the structure adjustment, the resources disposition and the uneven conformity in the Pearl River Delta, a lot of commerce projects do not develop very well because of the lack of scientific planning, the dispersible layout, the insufficiently market gathering, and the weak brand molds. Therefore, the commerce planning of the Pearl River Delta must be perfected as soon as possible, the industrial restructuring and resource integrate of the Pearl River Delta must be accelerated, It is indisputable that the commerce in the Delta will not got a all-round development until the commerce takes effect differential operation, malposition management, and reduces blindfold competition.