基于模糊评判的交通安全宣传效果评价模型

Appraisal Model of Propaganda Effect of Traffic Safety Based on Fuzzy Evaluation

基于模糊评判法的基本原理,构建了旨在对问卷调查中表征交通安全宣传效果数据进行模糊评判的模型.依据专家的定性分析确定隶属度函数经验公式并计算出具体参数,并根据宣传前不同的普及率等级制定出宣传后的评价等级,继而通过对宣传前后两次调查的数据进行综合处理得出评判结果,使整个宣传活动处于闭环控制.结合权重的计算方法和层次分析法,通过实例验证得出了某次交通安全宣传活动效果等级为“好”的评价结果,证明了通过此数据处理模型评价交通安全宣传效果的可行性.

Based on the fundamental principles of fuzzy evaluation, this paper has presented an appraisal model of propaganda effect aiming at processing data collected in the process of propaganda effect assessment. According to experts＇ analysis, we have selected an appropriate function of grade of membership and corresponding parameters. Meanwhile, according to different grades of popular rate before propaganda, we have established corresponding assessment grades, and then produced an evaluation result through synthesizing the data collected after propaganda to make the whole propaganda process in the closed loop control. Integrated by weights calculation and analytical hierarchical process （AHP） , this model has produced an ＂excellent＂ grade of propaganda effect of traffic safetyof certain propaganda examples. And the result of the examples indicates that the data processing model is an effective method in assessing propaganda effect of traffic safety.