摘要
笔者在调研的基础上,分析北京老字号企业——“内联升”经营管理的现状及存在的问题,同时提出今后发展的对策。通过对“内联升”发展之路的研究,得出“内联升”的发展是一条不断改革之路,是一条有自身特色的创新之路;老字号企业得以生存发展,应当将历史基业与现代经营相契合。
Based on the investigation this article analyzed the current status and problems of Beijing＇s time-honored brand ＂Nei Lian Sheng＂ ,and proposed a solution for its developments, the survival and development of time-honored brand enterprises the foundation of combination the establishe in the historical achievements and modern management
出处
《北京农学院学报》
2007年第1期46-48,共3页
Journal of Beijing University of Agriculture
关键词
老字号
经营特色
创新发展
time-honored brand
management features
innovation and development
