体验营销:农业科技园区体验经济发展的策略选择

Experience Marketing Is the Strategic Choice for Developing Experience Economy in Agricultural Science and Technology Garden

高科技农业具有科学性、知识性、趣味性、可观赏性和可参与性,是一种极具开发价值和潜力的旅游资源。体验营销是体验经济时代的营销策略选择,农业科技园区发展体验经济是大势所趋。文章重点阐述了在农业科技园区开展体验营销的策略组合。

High science and technology agriculture is seientific, intellectual, interesting, viewing and participating in. It is a kind of tourism resources which is potential and of great developing value. Experience marketing is the ehoiee of marketing strategies in experience economy era. It is the trend of the times that experience economy being developed in agricultural seienee and technology garden. Strategies combination carried out in agricultural science and technology garden was emphatically discussed in the paper.