基于买方市场背景下的旅游需求创造初探

On the Creation to Travel Demand under the Background of the Buyers Market

在我国旅游业“消费不足、供给过旺”的买方市场背景下,旅游企业如何营销自己的产品,刺激旅游者消费,已是一个紧迫而值得深思的问题。主要以“旅游需求”为研究出发点,简单回顾了学术界对旅游需求的研究,提出和界定了“创造旅游需求”的概念,分析了其必要性并探讨了“创造旅游需求”的路径依赖问题。

The tourism industry has already stepped into the stage of the buyers market in China, which characterizes consuming-inadequacy and supply-excess. It is a problem how to sell tourism products and to incentive the tourism consumption. This article tries to find a particular approach by studying the travel demand, simply overviews the research on the travel demand, creatively puts forward and defines the concept of creation to travel demans ,analyzes the necessity and discusses the ways how to create travel demand.