我国旅游纪念品开发的发展规律及发展趋势

The Regular Patterns and Developing Trends in Chinese Tourism Souvenir Development

分析并总结我国旅游纪念品开发的发展规律,既能发现已有的经验教训以鉴目前的开发工作,又能依据规律的可循性指导并规范将来的发展。首先从供给和需求的角度选择与旅游纪念品开发关联最紧密的因素做为分析对象,建立研究目标体系。依据各因素在旅游纪念品开发的发展过程中的变化特点,对我国旅游纪念品开发的发展过程做阶段划分。进而将分析对象的变化特点与相应阶段的旅游纪念品呈现特征做对比分析,探讨相邻发展阶段递进过程中的问题所在,揭示旅游纪念品开发的发展规律。最后依据规律的趋向性及新形势的要求展望我国旅游纪念品开发的发展趋势。

The regular patterns of tourism souvenirs development could not only guide the currently developing work, but also be the guidelines for future development. First, choose the analyzing targets from the perspective of supply and demand which are the most closely related to the development of tourism souvenirs, and establish research goals system. Then, divide the developed process of tourism souvenir development on the basis of those targets＇ changes in the characteristics, and reveal the reg- ular patterns. Finally, foreeaste the trends of our tourism souvenirs development with the regular patterns guiding.