悉尼奥运旅游后续效应分析及对北京奥运旅游的启示

Analysis on Follow-up Effect of Sydney Olympic Games Tour and the Inspiration to Beijing Olympic Games Tour

奥运会作为世界大型事件的一种,在奥运会举办当年为本国带来大量游客的同时,举办国也将在奥运会结束后遭受后奥运会效应的影响。通过构建系统动力学模型来解释后奥运效应产生成因。以悉尼奥运会为例,通过奥运会举办前、中、后澳大利亚相关旅游指标的变化来分析悉尼奥运会的积极效应及后奥运会效应的影响。在剖析了澳大利亚政府所做的旅游促销战略及国际大环境变化对发挥澳大利亚奥运会旅游后续效应的影响后,为北京奥运旅游提出建议。

As one of the giant events in the world, the Olympic Games will bring many tourists when it is held but will make the host suffer the Post-Olympics effect after it ends. The reason of Post-Olympics effect is explained by the system dynamics model in this article. Taking the Sydney Olympics Games for instance, the change of tour target during the Sydney Olympic Games is analyzed in order to show the positive effect and Post-Olympics effect. The influences of these aspects such as the changes of international environment and the promotions conducted by Australia government to the Post-Olympics effect of Sydney are discussed in the work, hoping that Beijing Olympics Games can benefit from the experience of Sydney.