论产品促销的有效途径

Discussions on Effective Product Promotions

企业产品开发成功之后,产品促销途径的选择是否正确有效,是企业竞争成败的关键环节。企业要在产品销售上战胜竞争对手,必须在产品名称、利用新闻媒介、广告效果、商标使用等方面实施有效的产品促销途径。

The success of a producer, after the product is developed, heavily depends on the outcome of the promotions.To be a winner in the market,the producer has to be efficient in such promotion activities as naming of the product, relationships with the news media,advertisement effects and trademark use,etc.