县域保险市场开拓模式选择

The Market Expansion Model in the County-level Insurance Market

开拓县域市场是保险公司的战略选择,未来保险竞争的主战场在农村,积极开拓这块潜在的巨大市场,保险业将大有可为。开拓县域市场可采取阶段性的开发策略,首先,在稳步发展中心城市的同时,做大做强县域市场,树立在广大农村地区的品牌;其次,在巩固县域市场的同时,利用县域市场的效应来拉动中心城市的发展;第三,最终实现中心城市的崛起,与县域市场齐头并进、共同发展。开拓县域市场要不断提升服务品质,健全客户服务体系,广泛开展诚信教育,切实提高诚信理念,加强保险队伍建设,提高保险从业人员素质,加大宣传力度,提升县域保险的影响力。

Expanding business in the county-level market is a strategic decision of insurance companies. Future competition among insurance companies will move to the rural market, therefore it is of great significance for insurers to proactively tap the great development potential there. Insurance companies can develop the county-level market step by step. First of all, they should try to achieve steady business growth in the local city market, expand and strengthen the county-level market and establish its brand recognition in the rural market. Secondly, insurance companies can use its development in the countymarket to drive its business growth in the cities while continue to strengthen its presence in the county-level market. The final goal is to achieve mutual development in both the city market and the county-level market. To expand business in the countylevel market, insurance companies should continuously improve their service quality, complete their customer service network, widely carry out credibility education, effectively enhance the credibility concept, expand the sales team, improve the quality of employees and agents and uplift the impact of county-level insurance business by enhancing publicity efforts.