河南省农村产险市场策略调查报告

2005年7月至2006年底,河南省各家保险主体着力进行了农村财产保险市场的开拓,取得了显著成效。本文简要介绍了河南产险行业开展农村营销网络建设、开拓农村市场的背景和动因,重点从宏观经济形势、政策法律环境、社会文化环境等多个角度分析了农村产险市场的营销机会,并详细介绍了河南保险市场上产险公司开拓农村市场的主要做法,并就农村产险市场的进一步发展提出了思路和方向。

Insurance companies in Henan province exerted themselves in exploiting property insurance business in the rural market from July 2005 till end of 2006 with impressive results. This paper briefly introduced how the insurers set up their rural distribution network and tap the insurance potential in the rural market, including the background of rural market and driving forces behind insurers＇ action. It analyzed the opportunities in the rural property insurance market from multiple perspectives, particularly the macro-economic situations, policy and legal environment, and social and cultural environment. It made an in-depth introduction of the specific measures adopted by insurers in developing the rural property insurance market in Henan province and offered the authors＇ opinions on the direction of further development of rural property insurance business.