摘要
Following along with South Korean Pop culture sweeping across Chinese Mainland, Chinese market of South Korea tour is developing rapidly. An analysis demonstrates that the movie and television industry of South Korea is one of the most essential factors to attract the potential tourist from China. South Korean Pop culture is directly affecting rather the image of South Korean as a tourist destination than tourists＇ purchasing. And the paper suggests a set of ＂4S＂ strategy for South Korean to combine the elements of South Korean movies with those of tourism, so as to create an industrial development pattern characterized as ＂movies ＋ tourism＂.
