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中部崛起背景下的区域品牌体系构建战略——以长沙区域品牌体系建设为例

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摘要 在中部崛起的大背景下,要实现以长沙为核心的城市群的率先崛起,应当努力发挥其制造业的比较优势,构建竞争优势,选择若干在中部地区乃至在全国有比较优势的产业,积极培育区域品牌体系,形成金字塔型的区域品牌结构。从而提升制造业的市场影响力和竞争力,促进长沙城市群的发展。
作者 于正东
机构地区 吉首大学商学院
出处 《全国商情》 2007年第4期5-7,53,共4页
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