浙江省部分高校学生体育消费价值观的研究

Research on sports consumption value concepts of university students in Zhejiang Province

对浙江省部分高校学生的体育消费价值观进行了问卷调查.结果表明:浙江省部分高校学生的体育消费价值观具有明显的特征,主要有5类,按其强度依次为:身心健康、娱乐审美、社会交往、体育成就和攀比表现.并且,不同性别、不同受教育程度、不同日均体育活动时间及不同月均消费支出的高校学生,体育消费价值观水平存在显著性差异.

A questionnaire survey on value concepts of sports consumption had been conducted in university students in Zhejiang Province. It was shown by statistical analysis that there were five types of sports consumption value concepts. According to their intensity and extent, they were the value concepts of physical and mental health, the value concepts of appreciation of the beauty and recreation, the value concepts of society, the value concepts of sports achievement and the value concepts of expressing among each other. There existed re- markable differences in sports consumption value concepts of undergraduates of different sex, different educational background, different daily hour for physical activities and different average mouthly expenditure.