品牌文化的传播模式研究

A Study on the Dissemination Mode of the Brand Culture

将文化传播中的讯息、途径、接收者和效果四个要素与品牌文化的特征结合起来,从文化传播的角度,研究了品牌文化传播模式。同时引入反馈体系,用以检测传播效果及保证品牌文化更具有生命力。

From the angle of culture dissemination, this paper studied the mode of brand culture dissemination, with four factors, which are message,path,receiver and result. Meanwhile, the mode joined the feedback system, to examine the dissemination result and assure brand culture vitality.