摘要
本文首先对相关理论进行了概述,阐明了体验营销的产生与发展,接着提出了体验营销的三个道具,并给出了一些简单的实例。
At first, this paper introduces some important theories of marketing, including the origin and development of experiential marketing. Second ,the author presents three props of experiential marketing,and gives some simple examples.
出处
《安徽电子信息职业技术学院学报》
2007年第1期58-59,共2页
Journal of Anhui Vocational College of Electronics & Information Technology
关键词
体验营销
情感体验
文化体验
情景体验
experiential marketing
sensibility experience
culture experience
scene experience
