高校图书馆服务品牌的塑造

Modeling of Brand Service in College Library

新世纪是大学图书馆从传统图书馆到现代图书馆转型的关键时期,高校图书馆只有抓住机遇,借鉴现代企业先进的经营运作方式,努力塑造自己的品牌,拓展自己的服务领域,提高服务水平,才能协调好在信息时代的生存和发展问题,在新时代永葆活力和竞争力。

The new century is a critical transition for university library from traditional to modern library. Only by grasping the chance, making use of advanced way of management, can they establish their brand, enlarge their service. Thus, they can survive and develop, compete with others in the information time.