摘要
建筑设计机构提供令顾客满意的服务是其获得稳定市场地位的根本保证,而高质量的服务又要以符合服务营销特点的、高适应性的组织结构为基础。建筑设计机构以提高设计服务质量,提高在市场上的核心竞争力为中心．围绕着企业发展战略的改革与探索．形成了几种不同的构成和竞争模式。
High-quality service must accord with service marketing rules. Providing high-quality service is indispensable for building design organizations which aim to get stable market share. In order to increase the service quality as well as the core competence, the design organizations respectively follow diverse development pattern based on the different organizational structure.
出处
《时代建筑》
2007年第2期18-23,共6页
Time + Architecture
关键词
设计机构
组织结构
服务营销
建筑设计
竞争模式
Design Organization；Organizational Structure
Service Marketing；Architectural Designl Mode of Competence
