重啤集团在市场经济大潮中的改革与创新

The Innovation of Chongqing Beer Group

通过运用管理、技术、经营创新的理论,对重啤集团的管理、技术、经营创新模式进行了分析和论述。以实例方式阐述了管理、技术、经营创新模式在企业发展过程中所起的巨大作用,并提出了企业创新工作的原则、目标、风险防范措施。

By the theory of administration, technology, managerial innovation, this article analyzes the new operation pattern of the business, and the big function of the creative model of its administration, technology, operation etc. Besides, the principle, aim, risk guard measures of the enterprise in the duration of creation are also illuminated.