新形势下电子银行业务的发展策略

Developing Tactics of Electronic Bank in New Situation

目前,我国商业银行电子银行业务发展尚不成熟,存在着诸多问题。主要是思想观念保守落后、业务素质不过硬、营销机制不健全等。商业银行在日常工作中应强化队伍建设,构建专业化的从业队伍;强化产品应用,扩大经营规模;强化效益观念,寻求新的利润增长点;强化产品宣传,扩大社会影响;强化风险防范。

These days, the development of electronic bank in commercial banks is incomplete, including the thought backward, professional quahties inferior, and marketing mechanism imperfect, In routine work, the commercial bank should employ professional personnel and expand its business field and social influence through emphasizing the application and propaganda of products and stressing profit concept, Thus, the commercial bank can prevent financial risk and keep the electronic bank developing healthily.