台湾烟酒包装设计的历史回溯与未来

The History and Future of the Packaging Designs of Cigarette and Wine in Taiwan

台湾烟酒包装设计为台湾日据时期重要的视觉传达作品，亦是主导民心思想、社会教育等政令宣传的重要工具之一，烟标与酒标设计则更为具体的展现台湾当时的经济、农产等状况，以具体简要的设计传达出烟酒产品的内容。由于台湾烟酒产品深受政局变化与社会环境的影响，政策直接介入烟酒业的发展，文化的多次融合，更加交织出台湾烟酒业独特的经营环境与多面性格。以生活研究为主轴，藉此深入了解烟业环境、政策与居民生活，探究台湾烟酒包装设计近百年设计风格变迁。

The packaging designs of cigarette and wine in Taiwan are not only the important visual communication tools during the period of Japanese occupation, but also the tools to dominate the minds, social ideas and education. The design of cigarette and wine reflected the economic and agricultural conditions through those simple but detailed designs. Because of the impact from the political and social changes and the interference from policy on tobacco and wine industry plus the mixture of different cultures, the unique business circumstances and multi-faceted characters of Taiwan tobacco and wine industry are highlighted. This paper mainly concentrates on research of actual life and then deepens into the industry circumstances, policy and social life. The changes in the design style of Taiwan cigarette and wine during almost 100 years are discussed.