宜昌茶文化旅游开发研究

Research on Tourism Exploitation of Tea Culture in Yichang

宜昌旅游业进入了一个新的发展阶段,旅游产品由观光型向多样化发展,茶文化的旅游开发有利于推动宜昌旅游产品向纵深发展。本文在分析宜昌茶文化的资源概况的基础上,简要介绍了宜昌的名茶开发意义,提出了宜昌茶文化开发对策。

The tourism in Yichang has entered into a new stage. Its products are transiting from sightseeing to diversification. The exploitation of tea culture is favorable for putting the tourism products into deep development. This article firstly analyzes the recourses of tea culture in Yichang, then introduces the signification of the exploitation, finally puts forward some countermeasures.