商业英语广告中修辞手法运用分析

On the Use of Rhetorical Devices in Commercial English Advertisements

为了达到推销商品的目的,商业广告通过各种修辞手段来实现其价值和基本功能。从英语广告的修辞特征出发,阐释了各种修辞手段对于广告的价值和功能的具体实现的作用,同时也说明了修辞的无比魅力。

Commercial English advertisements should possess the following qualities： attention value, memory value, expressive function, directive function, aesthetic function. In order to sell products, advertisers take full advantages of these values and functions by using various rhetorical means in commercial advertisements. Based on different kinds of figures of speech in the commercial advertisements, this paper analyzes the beauty of rhetorical devices and explores how those values and functions of commercial advertisements are fully achieved.