我国信息产品特征价格模型研究——以有线数字电视产品为例

本文基于特征价格理论,以有线数字电视为例对我国信息产品市场的具体特征进行了分析,建立了我国有线数字电视业务的特征价格模型。并基于该模型,对我国有线数字电视基本包业务价格进行了研究,发现目前我国有线数字电视基本业务价格与模拟电视节目数量和维护费用,以及付费频道的数量之间存在一定的关系。

Based on hedonic price theory, this paper focus on the characters of cable digital television market, modifies and perfect the hedonic price model by building a new hedonic price model of cable digital television good of china. The results imply that the price of basic tie is related to the number of simulate program, maintenance fee, and the number of pay program. This research is helpful to the price policy of cable digital television.