论明清江南鲜花消费及其社会经济意义

On the Consumption of Fresh-flowers in the South of the Yangtze River in the Ming and Qing Dynasty and its Socio-economic Significance

鲜花盆玩的购买与鉴赏既是一种物质消费,也是一种精神文化消费。明清时期江南鲜花盆景的市场化运作表明:商品经济得到长足发展并由此带来人们生活方式的巨大变化。明清江南文献中关于鲜花盆玩的消费过程的记载明显表现出雅与俗的两种形态,而这两种形态皆与市场发生了联系。鲜花盆景的消费大众化已露端倪,表明时代的明显进步。江南鲜花消费需求旺盛无疑对该时代相关产业的发展起到推动作用,促进鲜花盆景栽培的科技创新;此外,鲜花盆景消费旺盛还有利于增加就业机会和人民生活质量的改善。

The purchase and appreciation of potted fresh-flowers is both a material consumption and cultural consumption. The market operation of potted fresh-flowers in the South of the Yangtze River in the Ming and Qing Dynasty reveals the fact that the quick development of commodity economy brought about great changes to the life of the people and potted fresh-flowers were popular with refined and popular tastes. The popular consumption of potted fresh-flowers showed the social and horticultural progress, which was helpful to the development of the related trades, the improvement of the people＇s life and the job-market.