营销与设计艺术

Marketing and art of designing

设计水平的高低,能够衡量一个国家的经济发展状况。我国的设计艺术已深入影响到国民经济的各个层面,已经成为了树立国家和公众形象的标志。研究市场变化下的消费者与生产营销商之间的互动关系,以“最经济的艺术设计产品”来为生产营销商赢得最大利润和提高产品的市场占有率,是任何一个生产营销商的炙灼追求。市场营销学很早就意识到设计艺术对自身理论的影响和完善。遗憾的是设计艺术学对于经济化研究严重滞后,还一直为“艺术而设计”,这是一种模糊设计艺术学的概念。发展设计艺术学应当与市场营销学有机地结合起来。

The design skill is a symbol that represents a country＇s economic development. Art Designing of our country has already deeply affected the economy in each level, and has already become a public image of the nation. Analyzing the interactions and relations between consumers and the producers under the marketing changes, gaining the most profits and heightening the market possession rate by way of producing goods with ＂the most economical art design＂ is a goal for every producer. People have already realized that marketing itself is affected and fulfilled by the design of art. Yet the pity is that the design of art, as a scientific subject, lags far behind of economic research, and still holds the idea of ＂design for art＇s sake＂, which is a concept of blur design of art. The author thinks that the development of art of design should be combined with marketing science.