宋代院体画的传播学观照

The Communication Observation of the Traditional Chinese Realistic Painting Art of the Song Dynasty Palace

宋代宫廷院体画影响深远,可谓艺术传播的典范。如果以“五W”信息传播模式为分析工具,从传播者、受传者、信息、媒介和传播效果五个方面对宋代院体画的兴盛繁荣进行传播学意义上的解读,将有助于探索成功的艺术传播所必需的一些规律。

The traditional Chinese realistic painting art of the Song Dynasty palace has a strong impact on the history of the Chinese painting art. This article analyzes the phenomena of the disseminating of the realistic painting art of the Song Dynasty palace from the point of view of communication. The analysis includes the art disseminator, the art information, the art media, the art audience and the art effect, which are made up of the whole course of the disseminating of the realistic painting art of the Song Dynasty palace.