从功能的角度看商标翻译

A Functional Approach to Trademark Translation

近年来,学者们从不同的角度纷纷探讨商标的特点及其翻译问题,提出了许多建设性的意见和看法,为推动商标翻译研究做出了一定的贡献。本文从商标的功能入手,利用奈达的功能对等理论探讨了商标翻译的原则和方法。

In recent years, scholars have studied the features of trademarks, and translation of trademarks from different perspecfives, with some constructive ideas and opinions, which contributes a lot to trademark translation studies. Beginning with the functions of trademark and based on Nida＇ s functional equivalence theory, this paper discusses the principle and the methods of trademark translation