摘要
高校后勤集团形象建设是当今高校后勤集团发展的新领域。本文阐述了高校后勤集团形象的概念及其意义,论述了高校后勤集团形象对区域教育现代化的价值,指出了高校后勤集团形象建设中存在的问题,提出了高校后勤集团形象战略实施原则和对策。
The construction of the identity of college logistics group is a new ream of the development of college logistics group nowadays. This article elaborated the concept and meaning of the identity of college logistics group,and discussed its value to modernize regional education. It also pointed out the existing problems and the developing strategic principle and countermeasures.
关键词
高校后勤集团
形象建设
教育
企业文化
college logistics group
image building
education
enterprise culture
