我国农村地区婴幼儿食品的销售及购买行为调查

Marketing and shopping behavior of infants food in China rural areas

目的了解我国农村地区婴幼儿辅助食品市场销售情况及农村地区婴幼儿看护人对市售婴幼儿辅食的认识情况,发现农村地区市售婴幼儿辅食销售和购买存在的问题。方法在北京市、浙江省、河南省、甘肃省、陕西省等选取经济水平中等的1个县,共调查512名4～24个月婴幼儿看护人及25名县乡村级食品店店主有关2岁以下幼儿经常购买的食品的信息,同时组织了专题小组讨论,了解看护人对市售婴幼儿食品的看法和态度。结果在甘肃、陕西、河南等省农村,售价0.1～0.2元的小食品最好卖,而这种低价位的婴幼儿食品,绝大部分无生产厂家,无生产日期,没有食物成分标识。农村婴幼儿看护人对营养有初步认识,希望买到质量好,口味好,价位合理的婴幼儿产品。结论改善农村婴幼儿营养需食品企业生产低价位的高质量的婴幼儿强化辅助食品。

Objective To understand the market of the children food in rural areas, understand the knowledge and attitude of the caretakers of the children to the complementary food, and to find the problems in the rural market of the complementary food. Methods The survey site were selected from Beijing, Zhejiang, Henan, Ganau and Shanxi rural. 512 caretakers of 4-24 months children were chosen to finish a questionnaire about complementary feeding, shopping behavior and food buying for the children. A county retail food store, a township retail food store and three village food stores were selected in every site. The bosses of the chosen retail stores also finished a questionnaire including the following information： list food items, which parents often buying fool for their children less than 2 years old, the price of these food etc. The focus group discussion was also conducted in each sites. The attitude of the caretakers of the children to the children food market was discused. Results The snacks with the price of 0.1 - 0.2 Yuan were the parent ＇ s favorite selection in rural areas of Gansu, Shanxi and Henan Province. However, most of these low-price infants food which sold in retail store, didn ＇ t have the claim of manufacture factory, manufacture date, shelf life and food comlxosition claim. The main factors which parents concemlet about were high quality, good taste, children＇s enjoyable, reasonable price, and of benefit to children＇s health. Conclusion To encourage the rural market to develop high quality low price infants food is very important.