黑龙江省旅游纪念品市场开发对策探析

Exploring in Developing Travel Souvenir Market in Heilongjiang Province

我国旅游纪念品市场开发的弱势与旅游业迅猛发展的强势形成了极大的反差,旅游纪念品的发展一直是旅游业发展中非常薄弱和混乱的环节。目前,黑龙江旅游纪念品市场中存在着影响旅游纪念品市场健康发展的制约因素,旅游纪念品尚存在质量差、品位低、品种单调等缺点。黑龙江省只有不断地发掘和利用旅游纪念品的价值,抓住特色、追求创新、注重质量、善于经营,旅游纪念品才能走出尴尬的境地,才能把旅游纪念品的生产作为新的旅游经济的增长点。

There is a great contrast between the weakness of developing travel souvenir market and the strength of tourism developing in Chino, the developing of travel souvenir is a very weak segment in tourism developing all the time. There are many limited factors on developing in travel souvenir market, for example , the drawbacks of low quality ,inferior savor and drab variety. Heilongjiang pravince should explore and exploit the value of travel souvenirfeature, emphasize on local innovation, quality and operation, then travel souvenir can break the weak situation, and become the new increasing point in tourism economy.