中小企业集群品牌建设问题探讨

Study on Building the Cluster Brand of Small and Medium-sized enterprises

当前,我国中小企业集群正蓬勃发展,但品牌建设却并没有引起足够的重视,其发展中还存在许多障碍。加强集群品牌建设对于提高集群企业的知名度,进而塑造企业集群优良的整体形象有着重要的意义。在打造集群品牌时首先应当强化中小企业集群品牌意识,并在此基础上做好中小企业集群品牌定位、集群品牌营销、集群品牌保护及集群品牌的系统化构建工作,从而全面提升中小企业集群竞争力。

At present, small and medium -sized enterprise clusters are developing quickly in China, but the brand construction of clusters is taken less attention. Strengthening cluster brand construction not only can improve the popularity of the enterprises, but also can mode a good image of the whole cluster. To improve the competition of small and medium - sized enterprise clusters, we should strengthen the brand consciousness of small and medium - sided enterprise clusters, and pay more attention to the brand orientation, the brand market, the brand protection and so on.